At&T Ad
overview
This was a fun assignment. I wanted to make sure that the ad I made for the assignment would really be something I'd be proud of. And of this exhibit, I am proud. The ad really came together nicely as I started to consider all of the elements of design. AT&T should contact me to do some ads for them, right?
Photoshop skillsLayer Masks (Multiple)
Curves & Saturation Adjustment Layers Radial Gradient Tool (Vignette) Clone Stamp Tool Camera Raw Filters (Multiple) |
Design elementsContrast- The main contrast is made with color and size of objects. Eyes are drawn to the kid down below which is where the call to action is.
Repetition- Repeated texts and paint strokes to pull everything together nicely. Alignment- Aligned steps, texts and shapes to keep everything uniform. Proximity- Left space to give the eyes rest in spots and also placed things together to make them belong to each other. Typography- Used san-serif and script fonts. |
Font: PW Signature Two