sharp academic coaching flyer
overview
My good sister-in-law, Kristy, started up her own business with a great lady named Michelle Selui. It's an academic coaching business called Sharp Academic Coaching. Their purpose is to help kids that are struggling in school and also kids that are preparing for college. They do an amazing job with the kids, teaching them life-long skills that will help them forever. I wish I would've had them to help me through school! (In fact, I could probably use them now.)
Click on this button to see their website:
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I was super honored to design their logo, business cards and flyers. (See the logo and card design in the previous exhibit.) When designing the flyer, I wanted to create a hierarchy of messaging, with the most important messages sticking out first. When looking at this flyer, a person will either first look at the girl and "WE CAN HELP," or the two bright orange boxes in the middle. That's what I want! Those are the two biggest areas with the highest amount of contrast. For the rest of the design, I wanted to create great lines to direct the eyes. Everything connects!
photoshop SkillsHue/Saturation Adjustment Layers
Black & White Adjustment Layer Layer Masks (Multiple) Text & Polygon Tools |
design elementsContrast- Used contrast in the colors & typography
Repetition- Repeated lines, texts & shapes Alignment- Aligned everything to the left, leaving space along the edge Proximity- Kept the text in close proximity, making it easier to read Typography- Both serif & san-serif fonts were used, complementing each other well |
Fonts: Merriweather Bold, Raleway, & AFE_Jen_Bold